It's called American Retro but its all Parisian. Started by Laure Pariente with her husband and brother-in-law, America Retro is all about being uber cool without trying to hard. It's about mixing trendy with vintage and uncovering and inventing new ways to enhance personal style. She and her design team work to personalize each collection and instill a sense of handmade work and superior fabric quality. The brand has become known for intricate embroidery and retro inspired prints but we love them because they are quirky cool. Shouldn't ever pair of jeans have velvet lips on them!