As a second generation shoe designer who grew up in father's shoe factory in NYC, Yosi Samra was more than prepared when he launched his own label in 2009.  He was one of the pioneers of the fold up ballet flat, ensuring each pair was not only comfortable but convenient.  Through the use of high quality genuine leathers, unique details and cutting edge designs, Yosi quickly moved ahead of his competition and launched his kids line soon after, making for some of the cutest, yet practical mommy and me looks around.  Youthful and trendy you can find Yosi's designs on the pages of Vogue, InStyle, and Glamour magazines as well as on the feet of such stylish moms as Sara Jessica Parker and Hally Berry.