Co Founders Gwen Whiting and Lindsey Boyd saw an opportunity to combine what they learned as graduates of Cornell University's Fiber Science, Textile, and Apparel Management Design program with their love of fashion and the ever expanding cost of professional dry cleaning and took it upon themselves to advance the world of fabric care.  90% of items labeled "Dry Clean Only" are actually washable.  As a result they left the world of designer fashion (Gwen - Ralph Lauren and Lindsey - Chanel) and became international soap mavens.  They describe their company as follows: "We're an eco-friendly line of detergent, fabric care, and home cleaning products that take care of you, the things that you love, and the environment."  As a new mom, we can guarantee you that the frequency in which your clothes will require cleaning will increase.  As a result, you don't just want these products, you NEED these products!