While we truly love all our of collections, the Pink Label holds a special place in our hearts for ten special reasons. Here they are—
1. The FABRIC
Morgan hand selects each textile from dead stock warehouses to make use of pre-existing materials and contribute less waist into the world.
2. Made in the LA
We believe in ethical production no matter where it made, but it's always nice to be able to use a work force in your own back yard.
3. GIVEBACK
A portion of the proceeds from every single piece of Pink Label sold goes to our not profit partner, Bring Change to Mind—on a mission to end the stigma of mental illness.
4. WASHABLE
It may not alway "look" like it, but the Pink Label Collection is sticky finger approved—aka washable!
5. EASY ACESS
Whether it's a button down, a zipper hidden by a placket or an easy lift up silhouette (like the swing top) the Pink Label works for our nursing mamas!
6. POCKETS
Big enough to hold the biggest of phones, EVERY Pink Label piece has "mom sized" pockets.
7. INSPIRATION
Inspired by mothers in her own life, Morgan turns to the women who helped mold her into the person she is today for design inspiration and textile selection. Whether it's from a photograph or a personal memory, each pieces stems from a real mother.
8. SILHOUETTES
The Pink Label is an elevated take on mom style. It's meant to bring joy. The nostalgic silhouettes are elegant, statement making and yet, still playful enough to handle every mom task! Take the Swing Coat as an example—it's a bold piece at first glance, but the bottom line is—it camouflages PJ's in carpool and it has pockets for days!
9. COLOR
Of course we all love black, but there is something about a pop of color that brings life to the day! The Pink Label is all about wearable color.
