There’s something undeniably joyful about pink...soft yet confident, playful yet polished. For our latest collection, we leaned fully into that feeling, embracing a Pretty in Pink palette in some of Buru’s most beloved, signature silhouettes. The result is a lineup that feels fresh and feminine, while remaining grounded in the thoughtful design and wearability that define everything we do.

Hand-beaded details add moments of surprise and texture, while rich textiles bring depth and substance to each piece. Subtle, tonal prints keep the palette cohesive and refined, allowing pink to feel elevated rather than precious. Every detail was considered with intention, designed to feel special up close, yet effortless when worn.

Versatility was key as we built this assortment. These are pieces meant to layer now - over knits, under tailored jackets, mixed and matched for everyday life - and then transition seamlessly into warmer days, when they can be worn beautifully on their own. From morning meetings to weekend gatherings, the collection moves with you, adapting to the season and your schedule.

At its heart, this launch is a celebration of getting dressed with joy. Of choosing color because it makes you feel good. Of investing in pieces that work hard, feel special, and stay relevant well beyond a single moment. Pretty in Pink is more than a palette - it’s a mood, a mindset, and a reminder that femininity and strength can (and should) exist side by side.

We can’t wait to see how you wear it!