Behind the Seams: Introducing the Buru × India de Beaufort Collection

February 1, 2026

Launching February 3, 2026 at 8:30 AM EST

When Buru founder Morgan Hutchinson first connected with India de Beaufort, it wasn’t over trends or tactics—it was over color. A shared belief that fashion should feel joyful. A mutual love of dressing with intention, curiosity, and a little bit of daring.

That spark quickly became something more.

Launching 2.3.26, the Buru × India collection is a true creative partnership—designed to celebrate individuality, embrace bold choices, and remind us that getting dressed should be fun.

Where It All Began

India’s infectious energy and creative spirit are impossible to miss. She approaches fashion the same way she approaches life: with confidence, humor, and a willingness to push boundaries. Morgan saw in India a kindred creative - someone who believes that wearing what you love is the ultimate form of self-expression.

As the two began collaborating, conversations naturally drifted toward memory and nostalgia - India’s childhood growing up in the suburbs of London, surrounded by color, imagination, and a sense of playful experimentation. Those early influences became a subtle but meaningful thread throughout the collection, inspiring silhouettes and prints that feel both familiar and unexpected.

Designed with Joy, Built with Intention

This collection was dreamt up and hand-illustrated by India, drawing from her creative instincts, personal style, and personal history. Her vision - bold, whimsical, and expressive, with a nod to her upbringing - was brought to life through Morgan’s deep expertise in textiles, construction, and manufacturing.

Each piece is crafted in Buru’s Downtown Los Angeles factory, using limited, dead-stock textiles - a conscious choice that makes every garment feel special, considered, and inherently one-of-a-kind. These materials challenged the team to think differently, design creatively, and truly let the fabric lead.

The result? Pieces that feel colorful and whimsical, yet tailored and refined. Unexpected silhouettes. Confident prints. Thoughtful details. Clothes that invite compliments - and conversation.

Pushing the Fashion Envelope

At its heart, this collection is about permission. Permission to wear color. To stand out. To mix polish with playfulness. To get dressed for yourself.

It’s fashion that doesn’t whisper - it smiles.

“This collaboration is a reminder that style doesn’t have to be serious to be sophisticated,” Morgan shares. And throughout the collection, India’s perspective shines through: fashion should feel alive, expressive, and deeply personal - rooted in memory, but made for now.

A Celebration of Creative Connection

The Buru × India collection is more than a launch - it’s a celebration of creative chemistry, shared values, and the joy that happens when two voices come together to make something unexpected.

We can’t wait to celebrate this collection with you - and to see how you bring it to life.

Here's a little preview for you, go head and Plan your Buy.