Posted: Sep 23 2013
It’s vibrant. It’s energetic. It’s Spring 2014 Fashion Week in New York City. “There’s this buzz and you’re seeing this street fashion that’s so inspiring,” says Shop BURU Co-Founder, Morgan Hutchinson. For the first time, Hutchinson attended NYC Fashion Week as a mother with her husband and BURU Co-Founder, Brett Hutchinson. Also tagging along for fashion fun in the Big Apple were Hutchinson’s daughter, Olive Bee, and mother, Mona Bolin.
Morgan and Brett Hutchinson en route to shows (left). Hutchinson enjoying some downtime with Olive Bee (right).
As a chic mom who’s attended Fashion Week before, naturally Hutchinson got her hair colored, nails painted, and face refreshed with a facial, but she couldn’t resist making this one a bit sweeter. “I’d love to say that I watched what I was eating, but in fact, I bought a five pound bag of candy corn,” she laughs, “I saw it in the Halloween aisle at the grocery store.”
In addition to the primping, there’s the packing. Not so surprisingly, Hutchinson’s style inspiration actually came from unpacking —unpacking boxes of Shop Bu Ru merchandise that continues to arrive daily of course. “We have so many great designers. Every time we opened a new shipment, I was inspired,” says Hutchinson. Which fit her in more ways than one since she needed to be inspired by her breast pump as well because her ten month-old-daughter joined her on the trip.
Olive Bee helping Hutchinson at the Tucker by Gaby Basora showroom (left). Hutchinson in CrOp by David Peck pencil skirt from Shop Bu Ru with future Bu Ru Tastemaker, Lydia Fenet (middle). Ready for the Richard Chai show in classic black and white with a touch of red (right).
While everything she packed was chic and breastfeeding friendly, there was a favorite outfit. “There was just something so easy and classic about what I wore on the first day, which was a custom men’s style suit that I had made for me while we [she and Brett Hutchinson] were in China with a vest and pants, like a tuxedo pant with a stripe up the side,” says Hutchinson, “but I paired it with a black and white polka dot Annie Griffin blouse that has a bowtie and I carried my red Birkin bag.”
The classic black and white carried her through the first day of shows where she attended Richard Chai and various showroom appointments. Hutchinson enjoyed the flourishing spring styles at all the shows she saw, but there were a few that stood out. Rebecca Minkoff’s had a full on concert playing simultaneously as models strutted past band members in prime springtime clothes. Carolina Herrera’s classically whimsical pieces took on a fresh twist with a linear structure that was just as exciting to observe as the star-studded audience, which included Vogue Editor in Chief, Anna Wintour, and actress, Uma Thurman. Sachin + Babi and Mara Hoffman offered a stunning freshness in their spring collections as did Angel Sanchez, whose styles helped inspire the Shop Bu Ru Spring 2014 selection. Enamored by Timo Weiland, Hutchinson is thrilled for Bu Ru to carry him this spring because, “He’s just on trend so much with black and white, with the right prints, with white all over, with cutouts, and big eyelets that are really abstract that are still ladylike and accessible but a little bit more fashionable,” she says.
Hutchinson in Mara Hoffman. The Timo Weiland Spring 2014 show.
With black and white continuing to blossom as a big trend from Fall 2013 to Spring 2014, Hutchinson couldn’t be more ecstatic for mothers. She loves this trend because it’s year-round and so versatile. It also makes fashion easy on moms because most already have some sort of black and white in their closet, allowing them to easily freshen up their wardrobe by purchasing just one item.
Another thriving staple transitioning from this season into spring is the jacket. Whether embellished or simple with clean lines, it’s another fantastic but practical must-have that mothers can pull out of their closets to mix and match with newer pieces. It’s as easy as buttoning a blazer for moms to stay on trend this spring. However, jackets aren’t the only tops in bloom for Spring 2014.
Sweeter than fresh cut flowers is the spring crop. It’s a short, four-letter word that women tend to run from, but this time, there’s no need to fear. “There is a shape that’s cropped and boxy that you could easily lift up to pump or breastfeed, but is still chic,” says Hutchinson. What’s even better is that not only can it be paired with a skinny pant, but also with a full skirt, which is what it was seen with on most runways. The boxy crop and full skirt create a loose-fit that’s comfortable for moms, but still provides a tailored, on-trend look.
Hutchinson in a full skirt at Lincoln Center with Aimee Song of Song of Style and her sister, Dani (left). Hutchinson in purple Oscar de la Renta wide leg pants (right).
But the tailored yet comfortable look isn’t just for crops. In fact, the least narrow presence on the Spring 2014 runways was the wide leg pants. Although Hutchinson believes wide leg is more difficult to wear as a mom, she says, “We are going to do our best to bring them to Bu Ru in a practical and wearable way.”
So what exactly is in store for the online boutique this spring? “A lot of fresh shapes, a lot of black and white, of course. It’s going to have a touch more edge; I think we’re picking up some collections that are a little edgier. We’ll still of course be girly and feminine, but in a way that’s maybe a little more sophisticated in some ways.”
Specifically, it looks like Bu Ru hopes to carry new cuts of Mara Hoffman’s all-seeing eye prints, Timo Weiland’s zip-up shirtdresses, Sachin + Babi’s boxy pieces, and classic silhouettes from Rachel Roy. With new lines added, lively shapes coming in, and invigorated staples for Shop BURU’s Spring 2014 selection, Hutchinson says, “We’re really, really excited about it.”
Style-stalkers and fashion-lovers everywhere, prepare to freshen up for a spring that is black, white, and cropped all over.