Issa first showed at London Fashion Week in 2006 and immediately became world renown for its vibrant femininity. Their signature dresses have been worn by some the planets most high profile woman and has been a constant favorite of Duchess Kate. In 2013 the creative reins were handed over to Blue Farrier and the brand has expanded to include more tailoring, outerwear, and separates; however still keeping hte original brand DNA and of course their signature dresses.