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The creation of husband and wife creative team Laura and Jason O'Dell, THE ODELLS is a modern take take on effortless sexy.  "We wanted to build a bridge between the contemporary market and the world of bohemian fashion," Laura states.  Taking inspiration from from the iconic fashion sense of legends such as Ali McGraw, Natalie Wood, Bridget Bardot, and Bianca Jagger, the ODELL girl (or mom) interprets sexy to be a slouchy sweater thrown over a body conscious silhouette.  Wanting to add a contemporary flare, the couple brought on designer Darena Yee, whose resume includes being the first CK designer for Calvin Klein.  The end result is a fresh, sexy blend of both east and west cost styles.  THE ODELLS is perfect for a mom who wants to be comfortable running errands while turning heads.              

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